IP in the FMCG sector
The fast-moving consumer goods (FMCG) sector is a very competitive industry where the importance of branding cannot be underestimated. Consumers now have an unprecedented choice, and manufacturers must differentiate their products from the competition to succeed. The industry creates some of the world’s most recognisable brands.
While the definition of FMCG is quite variable and encompasses a number of different products, the key characteristic is relatively low production and retail costs but high sales volumes. In this competitive retail environment, therefore, an innovative product or recognizable brand can become a precious asset that intellectual property rights can help you protect from the outset.
Our expertise
At Iprinn, we work with FMCG brand owners and manufacturers to help them protect their competitive edge. Our team works for international personal care brands, leading beauty brands, innovative toiletry and cleaning companies, and fast-growing consumer electronics manufacturers. We have helped our clients secure patent protection for their FMCG product innovations, thereby helping to create market exclusivity and creating barriers to competition. We also handle trademark clearance, security and enforcement matters to ensure that trademarks have strong protection in line with the company’s business plans.
Issues such as counterfeiting, copying, or “parasitic” packaging can often be a headache for many FMCG companies. We are experienced in advising companies on how to negotiate these complex issues and effectively use their intellectual property rights. We have particular experience advising on matters in India, China, Taiwan, and other Eastern countries.
We also have extensive experience in carrying out online enforcement activities for our FMCG clients, including extensive work on online auctions and retail stores, as well as customs watches and applications.