IP in the fashion industry
Fashion in India is famed for its creativity, and designers have always been at the forefront of fashion trends that dictate global styles. Buoyed by India’s reputation as Textiles capital, the industry continues to thrive in India. The sector contributes billions a year to the Indian economy, supports jobs and plays a vital role in supporting the retail and manufacturing sectors.
Trends in fashion are ever evolving. The logo on a t-shirt, the sole of a shoe, or the bag’s shape can influence what sells and who buys. Consumer attitudes are also changing. Increasing awareness of social and environmental issues encourages consumers to favour sustainable and ethical brands. In this competitive environment, your brand and designs become your most valuable assets, and intellectual property rights can help you to protect them.
Our expertise
At Iprinn, our trade mark attorneys represent globally recognised ’labels’ in the high-end clothing business, independent fashion designers and accessories brands, and suppliers to the retail multiples. Through this extensive experience, we understand how not just following but creating trends can be what brings success to businesses involved in this diverse sector.
In fashion, however, there is often only a little difference between inspiration and imitation. We have in-depth experience advising companies on navigating the complex issues of trademarks, designs and copyright. Our attorneys are also highly experienced in counterfeiting problems and regularly work with Trading Standards Offices and Indian Customs in tackling this constant and additional area of challenge to intellectual property rights.