Every entrepreneur wants to market their brand and make it big. They invest in the building up of this brand and later gain returns on the same, once they have established themselves in the market. But, how does one distinguish themselves from their competitors; What is the entrepreneur branding? This is where trademarks come into the picture. One promotes their trademark in order to distinguish their goods or services from their counter parts. Later, the customer identifies their good/service by the mark and makes their choice of purchase. Therefore, it is important to choose a mark that is devoid of any legal complications.